The Strategist

The Strategist
Tags (11) : Michael Stattelman

What are Content Weapons?

What are Content Weapons?
Michael Michael Stattelman | 08/19/2019 | Management & Strategy
Content Weapons are intentionally engineered messages or payloads (text, images, sounds or videos) using a digital delivery system aimed at a location or group of a given mindset, with the express purpose of a targeted action, impression, behavior or response. Not to be confused with "Computational...
#contentweapons, Content Weapons, Michael Stattelman

Meta Leadership Primer: Switching Costs

Michael Michael Stattelman | 06/11/2019 | Management & Strategy
Simply put, switching costs are the costs that will pass to the consumer as a result of changing products, suppliers or brands. The truth is that even though the vast majority of switching costs are expressed in a monetary way, there are other types of costs such as time-based, effort, and...
#metaleadership, Meta Leadership, Michael Stattelman, Switching costs

Meta Leadership Primer: Video Impacts On User Engagement

Meta Leadership Primer: Video Impacts On User Engagement
Michael Michael Stattelman | 06/03/2019 | Management & Strategy
If you take a look around the Internet, you will see that most websites use videos. And there is a very good reason for it — they are perfect in what concerns user engagement. Images, sound and text (if done right) all in one nice package. Easy engaging and similar to the allure that television use...
#metaleadership, Meta Leadership, Michael Stattelman, Video Engagement

Meta Leadership Primer: Image Search Engine Optimization

Meta Leadership Primer: Image Search Engine Optimization
Michael Michael Stattelman | 05/28/2019 | Innovation & Tools
We are all aware of the importance and value of a prosperous digital marketing campaign, and a lot of marketers won’t deny the fact that SEO has a very critical role to play. There are lots of things you can do in making your promotion successful besides building links; without having to over-raise...
#metaleadership, Meta Leadership, Michael Stattelman, Search Engine Optimization

Meta Leadership Primer: Attention Economy Pt. II

Meta Leadership Primer: Attention Economy Pt. II
Michael Michael Stattelman | 05/19/2019 | Management & Strategy
When you think about the most important things that you need to do to grow your business, you never think about attention. However, attention is the most valuable resource anyone can give you. And this is becoming more important every day. The reality is that you are competing with the entire...
#metaleadership, Attention Economy, Meta Leadership, Michael Stattelman

Meta Leadership Primer: GeoFencing

Meta Leadership Primer: GeoFencing
Michael Michael Stattelman | 05/13/2019 | Innovation & Tools
Word geofencing has been emerging in the online world very a great deal lately. Because recent growth in technology have actually made it even much better. If you want to know what geofencing is and exactly how it can be used for advertising and marketing objectives, keep reading. What it is:...
#metaleadership, Geofencing, Meta Leadership, Michael Stattelman

Meta Leadership Primer: Voice Search

Meta Leadership Primer: Voice Search
Michael Michael Stattelman | 05/06/2019 | Innovation & Tools
With an increasing number of people using mobile devices to search for results via search engines, it is much easier to speak to their smartphones or PCs while the devices listen and tender results than typing their questions on those search boxes. This is a challenge to SEO experts who need to...
#metaleadership, Meta Leadership, Michael Stattelman, voice assistant

Meta Leadership Primer: Negative S.E.O

Meta Leadership Primer: Negative S.E.O
Michael Michael Stattelman | 04/30/2019 | Management & Strategy
SEO, or Search Engine Marketing, is one of the many different marketing techniques that you can use to get more visitors to your website, boosting your sales, increasing your email list subscribers, and others. In order to do this, you want to make sure that you only use white hat SEO techniques....
#metaleadership, Michael Stattelman, Negative S.E.O.

Meta Leadership Primer: Video Search Engine Optimization

Meta Leadership Primer: Video Search Engine Optimization
Michael Michael Stattelman | 04/29/2019 | Innovation & Tools
Maybe you’ve probably spent a lot of money and time producing, strategizing, and editing your video, yet it’s still not getting ranked. You are wondering what is going on? Firstly, you should know that video SEO is not the same as the standard SEO. Secondly, you need to understand that Video SEO...
#metaleadership, Michael Stattelman, S.E.O.

The Attention Economy pt.I

The Attention Economy pt.I
Michael Michael Stattelman | 04/22/2019 | Management & Strategy
In today’s business world and owing to the endless array of information available on the internet, it is has become very difficult to win and keep the attention of anyone especially if you have an offer that will require them to let off their money. The world economy is built on scarcity, and so...
#metaleadership, attention economy, Michael Stattelman

Your Mobile App will be obsolete, very very soon!

Your Mobile App will be obsolete, very very soon!
Michael Michael Stattelman | 04/22/2019 | Management & Strategy
The current trend of website technology is getting complicated for individuals who are not tech-savvy to follow, but as it stands at this moment, one of the significant innovations of the internet is the Progressive Web Applications, PWA. Progressive Web Apps are web apps that use modern web...
#metaleadership, Michael Stattelman, Mobile Application, Progressive Web Applications