The Strategist

Researchers: LEGO sets are better investment than gold and bonds

12/03/2021 - 02:47

In a study published in the journal Research in International Business and Finance, economists at the Higher School of Economics found that old LEGO kits show a better return on investment over time than stocks of large companies, gold, bonds and alternative sources of investment.

Public Domain Pictures
Public Domain Pictures
The researchers looked at pricing patterns from 1987 to 2015 and found that the average return on investment for LEGO is 11%. (8 percent in real terms).

The study encompassed the period from 1987 to 2015. Its abstract states, "Cult toys, whose numbers have dropped over time, have significant collector value and show the capacity to create substantial profits on the secondary market." They further point out that, when regarded as an investment, LEGO sets are not affected by market risk variables such as market volatility.

The best returns were seen in LEGO sets with architecture and cinema themes, as well as sets with a short release time, according to the study's authors. Sets with a small and big number of pieces gain in value faster than sets with a medium number of parts.