The Strategist

Netflix creates unified television division, appoints new head

09/10/2020 - 03:30

American video service Netflix Inc has appointed Bela Bajaria as the head of the new division of global television, writes Bloomberg.
She will be responsible for all Netflix production in both English and other languages.

Bajaria, who joined the company in 2016 and previously was in charge of international content, was promoted to replace Cindy Holland, who has been at Netflix for 18 years. Holland will leave the company in October. As noted by The Wall Street Journal, she was instrumental in creating original Netflix content, including the series House of Cards, Orange Is the New Black and Stranger Things.

Holland's departure is reminiscent of the corporate culture of Netflix, where even the most senior and famous executives can lose their jobs if management decides that there is someone better suited to their place, writes WSJ.

The company was recently co-chaired by Ted Sarandos, who wanted one person to run the television business, just like Netflix's film division.

“I wanted to simplify the way our content teams work. One team is on film, led by Scott Stuber, and another on television, which will now be led by Bela Bajaria,” Sarandos explained.

Prior to joining Netflix, Bajaria led the production division of Universal Television.