California-based car booking app company Uber Technologies Inc. has put forth a hefty target to enlist 1 million women drivers in the next five years to its current international driver base and diversify its workforce. The company’s recent move is in partnership with the United Nations and comes in the eve of international women’s day to advance equality for the fairer gender. Meanwhile the...

Germany's approval of new quota will increase woman in Boardroom. Germany took a remarkable step to increase women’s representation on corporate boards, by approving a law that will require Europe’s top listed companies to increase percentage of women on Board of directors to 30% by 2016. According to E&Y report, The US index, S&P 1500 included companies with just 15.5% of women on Board....

The article was written to describe the common pitfalls in corporate trainings. Some of these errors may be seen in a "pure form", some - with restrictions and disclaimers. 1. Order "just a training" Periodically, customers see some sample online program such as "Active sales" or "Cold calls" and are ready to organize it. Sometimes executives are ready to conduct such training, even without...

Coca Cola’s new universal design and packaging is a transformation to the company’s international marketing strategy. With adherence to “One Brand” idea coupled with excellently crafted design and a perfect balance of flexibility with consistency, the Coca Cola brand sets an outstanding example of modern and fashionable global branding. In the first week of March 2015, Coke revealed a unique...