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The EC stated that Google had exploited its dominant position by prioritizing its own advertising services and must cease this behavior. Since 2014, the company has been exploiting its leading position to the disadvantage of competitors and online publishers.
“Real freedom signifies a fair environment where all individuals compete equally and have an authentic right to make choices,” stated EU Antitrust Commissioner Teresa Ribera.
The organization has 60 days to notify the commission of its intentions to adhere to the directive.
“Google needs to address the conflict of interest urgently, and if it fails to do so, we will not hesitate to take strong measures,” Ribera stated.
In the meantime, Google has stated its plan to contest the EC's ruling, according to Reuters.
source: ft.com
“Real freedom signifies a fair environment where all individuals compete equally and have an authentic right to make choices,” stated EU Antitrust Commissioner Teresa Ribera.
The organization has 60 days to notify the commission of its intentions to adhere to the directive.
“Google needs to address the conflict of interest urgently, and if it fails to do so, we will not hesitate to take strong measures,” Ribera stated.
In the meantime, Google has stated its plan to contest the EC's ruling, according to Reuters.
source: ft.com
