The Strategist

Authentic Brands and CVC interested in Puma, expressing interest in Pinault family stake



09/18/2025 - 06:36



Authentic Brands, the American retail conglomerate that owns Reebok, along with investment firm CVC Capital Partners, is reportedly looking to purchase the German sportswear company Puma, as per Manager Magazin.



Tokumeigakarinoaoshima
Tokumeigakarinoaoshima
Authentic Brands CEO Jamie Salter and CVC Germany leader Alex Dibelius have shown interest in acquiring a 29% share in Puma from the Pinault family of France.

The German magazine points out that this might lead to the acquisition of the whole company.

A source related to Pinault's holding company, Artemis, mentioned by Reuters, asserts that the firm is not currently seeking to sell its stake in Puma, despite interest from certain parties, and labels Manager Magazin's report as factually incorrect.

source: manager-magazin.de