The Strategist

Xiaomi sells record $3.1 billion worth of goods online on Bachelor's Day

11/15/2023 - 08:07

During the shopping festival for Bachelor's Day (Nov. 11), which is China's version of Black Friday, the Chinese manufacturer of smartphones and other consumer electronics Xiaomi broke records for online sales, selling more than 22.4 billion yuan ($3.11 billion) worth of goods between October 23 and November 11.

Maurizio Pesce
Maurizio Pesce
The figure included sales on the platforms of Inc., Pinduoduo, Douyin, as well as Alibaba-run Tmall and Taobao, CNBC writes.

According to Xiaomi, its new Xiaomi 14 smartphones were the best-selling items on Tmall between November 4 and November 11. The devices also led sales in a number of Chinese smartphone categories on other online marketplaces.

Alibaba and did not release overall sales figures for the shopping festival days on their platforms for the second year in a row.

On the other hand, described the order volume on its website as a record, while Alibaba reported year-over-year growth in gross merchandise volume (GMV), orders, and sellers.

U.S. Apple Inc. sold products for over 10 billion yuan worth on, matching 2021 sales figures. There was no data for 2022 figures.