The Strategist

USA to spend 2.7 bln on Halloween candies

10/28/2019 - 08:45

In 2019, Americans will spend $ 2.7 billion on candy for children on Halloween, according to the National Association of Confectioners (NCA). In 2015, the organization forecasted these expenses at the level of $ 2.6 billion, a year earlier they amounted to a little more than $ 2.5 billion.

On this holiday, October 31, children traditionally go around their neighborhood and ask for candies. According to the NCA, 90% of parents try to talk to their children before the holiday so they don’t overeat. The organization posted this information on a large billboard in Times Square in early October. The association estimates that around 415,000 tourists and 170,000 people working nearby will see the billboard every day.

77% of Americans surveyed said they plan to give children treats. 68% of respondents plan to buy chocolates, 10% - traditional toffee with corn syrup (candy corn), another 9% named chewing candies, peppermint candies, caramel, lollipops and candies with licorice.