The Strategist

The Youtube King and His Retinue

10/19/2015 - 17:35

YouTube has long ceased to be a place with home videos and jokes with cats. Bloggers use the site to upload quality video production, which brings millions of dollars. Forbes magazine has made a rating of the richest “youtubbers”.

YouTube is not just a portal, but also an entire ecosystem, a separate networked world. Not only can a member of the team, but also an independent content creator become a millionaire here. 72 hours of video are uploaded every minute on the site, and the views of some clips reach billions. Since 2007, the most popular channels, thanks to affiliate programs, have become a great source of income for those who are willing to devote the lion's share of its spare time to YouTube. Some of these people have become millionaires, and have retained this status not the first year.


PewDiePie, owned by the Swedish let’s player Felix Kjellberg, has once again won the first place. His official title is the Youtube King, crowned more than once in the course of voting. Over the past year, the young man earned $ 12 million.

In 2012 and 2013, PewDiePie’s channel has been recognized the fastest growing on YouTube, and August 15, 2013, he came in first place by the number of subscribers, overtaking the American duo Smosh. Nearly 40 million YouTube’s users are signed on Kjellberg now.

The channel consists of various going-through of video games that accompanied his first voice-over, and since March 2011, most PewDiePie’s videos contain a recording with his camera. Felix specializes in Horror&Action games.

Smosh and The Fine Brothers

The American comedy duo Smosh, featuring Ian Hecox and Anthony Padilla, is in the second place. On the same channel, the vloggers spread their own sketches on various topics, what helped them to get $ 8.5 million.

The second place has also been shared by The Fine Brothers, earned the same amount. They are known for the program React, whose members comment internet memes, music videos and other phenomena of modern culture.

Lindsey Stirling

An american violinist and dancer Lindsey Stirling took the fourth place in the ranking, earning $ 6 million a year.

In 2010, Stirling was involved in America's Got Talent, won the recognition of the audience, but the judges didn’t let her attempt to improve her dance pass. The following year, a filmmaker Devin Graham, who hoped to make a video together for publication on YouTube, contacted her. It resulted with a video on the song «Spontaneous Me», which had been filmed by May 2011. The video quickly gained popularity, and subscriptions and views on her channel began to grow rapidly.

In December 2012, YouTube said the composition «Crystallize» to be 8th most popular video, with more than 42 million views (more than 118 million views now). Today, her YouTube channel stays at the point of more than 7 million subscribers and 1,140 billion views. Such a popularity on YouTube contributed to the growth of sales of albums. In early 2014, the first album was certified gold in Poland, platinum in Germany, and later in Austria.

Rhett & Link

The next place goes to a comedy duo Rhett & Link, received $ 4.5 million for the year. The hosts are Rhett James McLaughlin and Charles Lincoln "Link" Neal III. Initially their notability came to them after viral videos, and low-budget advertising companies across the United States.

Their works are spread on the Internet with multiple YouTube channels, the main of which - Rhett and Link - has more than three million subscribers and more than 400 million views, and the second - with a daily show Good Mythical Morning - more than eight million subscribers and about a billion views ( September 2015).


In one position with Rhett and links - a British videogame commentator and musician Olajide "JJ" Olatunji under the name KSI. According to this month, the number of subscriptions to his channels reached 10.6 million people.

Olajide’s gaming nickname "KSIOlajidebt" (or short - KSI) served as the channel name. Mostly, the blogger makes reviews on sports games such as FIFA, and sometimes comes out with let’s plays on other games like Grand Theft Auto V. Olajide’s year income, according to Forbes, accounted to $ 4.5 million.

The rankings were tallied by sums, earned by the vloggers from June 2014 to June 2015, before taxes. Also were mentioned data of the analysis company Nielsen and IMDb films base, expert opinions, as well as information from the authors of the videos and their agents.


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