The Strategist

Smartphone sales in China fall by 6.3% in Q3

10/30/2023 - 02:08

China's sales of smartphones decreased by 6.3% to 67.1 million units in the third quarter of 2023, according to early estimates from International Data Corporation (IDC).

Christina Xu
Christina Xu
IDC observes that the industry looks to have already reached its bottom and cites growing customer interest in the Huawei Mate 60 smartphone and major merchants’ focus on the fourth quarter's Bachelor's Day online shopping festival (November 11).

After more than a year, Honor is once again the sales leader. According to IDC, the company was able to solidify its position in the premium price range (starting at $600) with the help of three new foldable smartphone models.

Demand for items from Apple Inc. fell short of projections following the release of the iPhone 15. While the high-end iPhone 15 Pro Max was initially well-received, there were supply problems.

Will Wong, senior research project manager for IDC's Asia-Pacific client devices research projects, stated that "the Chinese market should grow at an annualized rate in the fourth quarter for the first time in more than two years, which will be mainly due to increased competition and a low benchmarking base."