The Strategist

Saudi state fund launches company to invest in sports

08/07/2023 - 09:53

SRJ Sports Investment will pour money to arrange new athletic events and to secure commercial rights to host international tournaments.

Saudi Arabia's sovereign fund announced foundation of SRJ Sports Investments to finance sports throughout the Middle East and North Africa.

"The sovereign fund today announced the establishment of SRJ Sports Investment Company, a sports investment company that aims to support and enable the growth of the sports sector in the Kingdom as well as in the MENA region," the message states.

According to the fund, SRJ Sports Investment will make investments to acquire the intellectual property rights necessary to plan new athletic events as well as the commercial rights necessary to host international championships. The company will concentrate on making investments in companies that cater to fan engagement events and cutting-edge sports technologies.