The Strategist

PC Sales Fell by 10.6% in the Fourth Quarter of 2015

01/13/2016 - 14:17

According to International Data Corporation (IDC), the world's PC sales in the fourth quarter of 2015 fell by 10.6% compared to the same period in 2014. As a result, last year was the first since 2008 when world dealers sold less than 300 million PCs.

According to IDC, 71.9 million PCs were sold in the fourth quarter of 2015, which is 10.6% less than the same period in 2014. In 2015 as a whole, only 300 million units were sold across the globe – this is minimum since 2008. Those analysts who predicted such a decline explained it by several reasons: constantly increasing operating life of computers, as well as growing competition from mobile phones and tablets. However, the most significant factor in 2015 was the economic problems in the world: fall in raw material prices, weakening of international currencies and social turmoil in Europe and the Asia-Pacific region.

For 2016, analysts forecast stabilization and even growth of the PC market. "PC market remains competitive, the economic situation continues to be weak against backdrop of the recent fall in the stock market of China - said IDC’s vice president, Loren Loverde.- However, in 2016, level of PC sales should increase, especially near the year’s end. Companies are expected to enhance transition to Windows 10, and the consumers activity must also grow in the second half. "

Lenovo retained leadership among PC makers for the quarter and full year. The company’s share in the PC market was 21.4% in the fourth quarter of 2015. Closely behind is HP with share of 19.9%. The company sold 14 290 PCs in the quarter and remains the leader in the US market, where its share is 28.1%. The top three world producers of computers is completed by Dell, whose share for the quarter was 14.1%. Asus and Apple shared fourth place, each of them has 7.9 percent share of the global PC market.