The Strategist
Management & Strategy

Coca Cola’s Revolution - One Brand Design - 03/09/2015

Coca Cola’s new universal design and packaging is a transformation to the company’s international marketing strategy. With adherence to “One Brand” idea coupled with excellently crafted design and a perfect balance of flexibility with consistency, the Coca Cola brand sets an outstanding example of modern and fashionable global branding. In the first week of March 2015, Coke revealed a unique...
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