The Strategist

Want To Make A Call? Just Hold Up Your ‘Smart’ Wrist Watch

05/12/2015 - 09:53

Charity Delich writes about the new features of the latest Apple Watch that will be realised soon; although only the privileged ones who have pre-ordered the same can sport it as the production runs are already “sold out” preceding the market launch event. – 11 May 2015 – Charity Delich, “the marketing and public relations manager” at “Strategy+Bussiness”, reports that the Apple Watch is expected to be delivered to the customers who pre-ordered it “over the next few months”. However, in the meantime, the buzz about the “new accessory” appears to be at “peak”.
The oncoming Apple watch is “more than just another screen” wherein users will be able to operate it like a smart-phone just by “holding up their wrists”. The features that can be accessed via this method are receiving calls, checking mails, tracking “fitness goals”, connecting with “social media” and summoning “Siri”.  In fact, an advanced option features tapping into “remote control” functionality like replacing “car key”.
Moreover, a sophisticated “digital touch” enables the users to transmit tap signals that can be drawn “on the face of the watch”. The elegantly designed wearable gadget attracts comments for the same; although its “$349” basic rate has also been a topic of discussion. However, “an 18-karat-gold edition” of the same is available at “$17,000”. A fanciful device indeed saw a sold-out “production run” even before it got launched in the market. The number of pre-ordering customers is “topping 1.2 million”.
According to Delich, the “life-changing next big thing” is in the ‘multimedia presentation’ of wearable technology which reflects in the “media frenzy over the Apple Watch”. In fact, certain estimates predict that the global market for “wearables” will be valued $ 11.61 Billion by the year of 2020, whereby the said market will turn into a norm within the following five years.
Talking about the future of wearable gadgets changing the trend of our lifestyle, Delich writes:
“Multimedia about wearables, though, tends to feature talking heads and the occasional cheeky fashion show, but little information about how we’re actually going to be using wearables or whether we even want them.”
Nevertheless, an infographic reveals that “mainstream acceptance of wearables has been slower than expected”. A survey conducted on U.S. consumers show that only 40% of them “say they want to buy” a smart watch, while some are more open towards smart glasses “like Google Glass”. However, in the healthcare platform, the market of wearable gadgets stand better chances above 80% consumers refer to their healthcare and fitness tracking wearables to monitor their food habit, exercise results and other such parameters. 
Furthermore, “cool healthcare gadgets” like digital-bandage, “tattoo fitness sensor” along with “breast-cancer detecting bra”, are being introduced in the market. Consequently, the Apple Watch provides almost a total of thirty seven “health and fitness-related apps”. Nonetheless, as per the infographic, only 38% of consumers “expressed interest in owning these medical gadgets”.
With the expectant release of the Apple Watch, creating a landmark in the industry of “wearables”, Delich continues to look forward to the reactions from the crowd. In her words:
“I’ll have to keep an eye on Web stats to see if wearables gain more fans as people grow accustomed to having smartphones strapped to their wrists.”