The Strategist

WSJ learns of McKinsey's recommendations to restructure Disney before Iger's return

12/02/2022 - 09:26

In the final months before to Robert Iger's appointment as the new CEO of the corporation, Walt Disney collaborated with the consulting firm McKinsey & Co. The experts suggested consolidating authority over significant financial decisions made outside of the creative departments.

Josh Hallett
Josh Hallett
The Walt Disney Company was planning for a reorganization based on recommendations from the consulting company McKinsey & Co. The experts suggested giving Disney Media and Entertainment Distribution responsibility over marketing expenditures. Top creative executives at the corporation are upset about this, according to sources familiar with the restructuring plans, The Wall Street Journal said.

There had been discussions about the idea for weeks. On that day, Robert Iger, who led the firm from 2005 to 2020, took over as CEO when Disney's board ousted Bob Chapek.

In September, Disney hired McKinsey to examine its operations and look for areas where it could decrease costs. Senior executives were promptly interviewed by the McKinsey team as part of its evaluation, which focused on how Disney markets its content, sources told the publication.



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