The Strategist

Twitter launches paid subscription

06/04/2021 - 04:06

Microblogging service Twitter has launched a paid subscription for its users with enhanced features and advanced functions. For now, Twitter Blue is only available in Australia and Canada, according to the company’s press release.

World's Direction via flickr
World's Direction via flickr
"As of today, we are launching our first version of Twitter Blue in Australia and Canada. In this initial phase, we hope to gain a deeper understanding of what will make your Twitter experience more personalised," Twitter said in a statement.

Bookmark folders will be available for users of the paid version of the site to organise saved tweets. There will be an option to edit tweets within 30 seconds of submitting it. Also, threads consisting of a large number of tweets will be converted into a single shared text for easier reading.

Users can also personalise Twitter with different icon designs for the app and additional microblogging interface colours. A separate help desk will also be available for Twitter Blue subscribers.

It is noted that the cost of a monthly subscription for residents of Australia will be 4.49 Australian dollars, while in Canada the service is available for $3.49 Canadian dollars per month.

The U.S. company Twitter Inc. was founded in 2006. The company's main product is a social network for exchanging short messages. It is headquartered in San Francisco, California. The company generated more than $1 billion in revenue last quarter.