The Strategist

Super Mario Run pushed Nintendo's shares up by more than 13%

09/08/2016 - 15:34

Today, shares of Nintendo on the Tokyo Stock Exchange rose by 13.2%, from 24695 to 27955 yen apiece. The jump followed rapid growth of American Depositary Receipts (ADR) of the company on the NASDAQ stock exchange. These securities went up immediately to 28.79% (from $ 28.2 to $ 36.32) just during one day.

Tom Newby via flickr
Tom Newby via flickr
Wall Street Journal’s experts attribute such a rapid growth of Nintendo’s securities to expectations of a smartphone version of a cult game about Mario the Plumber.

Yesterday, Shigeru Miyamoto, developer of Mario, took part in the presentation of iPhone 7 with Apple CEO Tim Cook. He said that Super Mario Run application will be launched in December 2016. In addition, Nintendo will introduce a set of iMessage stickers Mario after release of the new operating system iOS10. Miyamoto added that the game will also be available for smartphones running the Android system. 

Nintendo’s website calls Super Mario Run online "Mario of a new kind, which can be played with one hand". According to the company, the game's release is scheduled for December 2016, while the game itself and the content can be downloaded for free, with extra paid details. 

In 2015 fiscal year, income of Nintendo consoles increased by a third, but was below its own expectations. The company is showing no losses for the second year in a row.
During the 12-month reporting period, closed on March 31, 2016, operating income of Nintendo was 32.8 billion yen ($ 295 million), which is 32.7% more than in the previous year, but less than 50 billion yen predicted by the company itself. Net profit of the vendor declined by 60.6% to 16.5 billion yen ($ 148 million). Revenues for this period fell by 8.2% to 504.5 billion yen ($ 4.5 billion).

In the current fiscal year, Nintendo hopes to sell 800 thousand Wii U consoles against 3.26 million units a year earlier. Sales of portable devices Nintendo 3DS are expected to reach 5 million units, whereas it was measured at 6.79 million in the last fiscal year.

Nintendo’s President Tatsumi Kimishima said that new games for smartphones, such as Animal Crossing and Fire Emblem, will boost the company's profits. In the current fiscal year, the company expects net profit of 35 billion yen ($ 315 million), which is below average forecast of analysts surveyed by Bloomberg (44.1 billion yen).

This year, Nintendo entered the top 20 Japanese companies after stunning success of Pokémon Go mobile game. 

Nintendo holds a stake of 33% in Pokémon Company, engaged in marketing of Pokémon, and approximately 5-10% in Pokemon Go’s developer Niantic. Nintendo’s shares rose nearly 90% in less than a month since release of the game on the market on July 7.