The Strategist

North American International Auto Show Will Celebrate US Car Industry's Triumph

01/11/2016 - 14:20

North American International Auto Show opens its doors on Monday, January 11, 2016. A high guest of the exhibition will be US President Barack Obama, visiting the show for the first time. While some luxury manufacturers are going to ignore the Detroit auto show, the viewers will find a lot of interesting premiers from Mercedes, Ford and BMW. Swedish Volvo introduces the world's first car with a semi-autonomous driving system, installed in the base set.
On Monday, North American International Auto Show (NAIAS) launches in Detroit. Traditionally, "Big Three" US automakers - GM, Ford, Chrysler - pay special attention to the salon, and introduce their main trends at the beginning of the year. Ford will present the long-awaited sports car GT 2017 equipped with engine capacity of 600 h.p., worth about $ 400 thousand. During the year, Ford are planning to produce up to one thousand such vehicles. Cadillac, belongs to the GM, will present its new flagship CT6, production of which will begin in March. In addition, the public will be showed the new crossover Cadillac XT5.

In the New Year, German automakers decided to focus on strength. BMW will demonstrate RWD M2 Coupe with engine capacity of 365 h.p. Porsche will bring 911 Turbo and Turbo S, able to accelerate to 320 km/h. In turn, Mercedes will show an updated E-Class sedan, which will be packed with all sorts of technologies. Among them, for example, recognition of pedestrians on the road, which can automatically maneuver and avoid collisions.

Autoexperts are eagerly awaiting a premiere of the Swedish Volvo. The new S90 flagship sedan will be equipped with technology of semi-autonomous driving system, included in the basic package. Therefore, Volvo is the first carmaker in the world, making the driver assistance systems standard. In particular, the new development can turn and slowdown in the speed range up to 130 km/h, as well as to stay stedy on the course with clear road markings.

Some luxury manufacturers, such as Bentley, Jaguar, Ferrari, Rolls-Royce and McLaren, decided to ignore Detroit this year, putting aside their new products for European and Asian audiences. Yet, the automotive experts are unlikely to be upset, since last year was a record for the US car market in terms of sales, and the Detroit show should answer the question of how US producers intend to maintain momentum in the current year.

Another amusement of the showroom will be the visit of US President Barack Obama, according to the White House. The head of state wants to emphasize the success of the American auto industry. In his address, the president said that when he took office, the US auto industry was on the verge of collapse. "Some said that changing anything was impossible. However, I refused to turn my back on all the many workers whom I met. I made a bet on American workers. I took a punt on the US industry", - said Mr. Obama. Recall that in 2009, the Big Three US automakers - Ford, Chrysler, GM - were on the verge of bankruptcy. As a result, the state has allocated to Chrysler and General Motors about $ 79.7 billion, buying securities of manufacturers. After this, the companies held anti-crisis restructuring, paid to the state, returned to the stock exchange and to the present moment, not only have reached the pre-crisis level of sales, but also surpassed them. The visit of the American president at the Detroit Motor Show is scheduled for January 20.