Jacob Morgan writes that in the near future a manager needs to incorporate the role of a visionary leader to his list of responsibilities. He enlists ten such points which could guide a ‘future manager”. Thestrategist.media – 27 April 2015 – Jacob Morgan, a contributor of Forbes, writes about ten principles that a manager need to follow. The said concept is expressed in an article, titled “the 10...

The human brain can be controlled. It is enough to know a few tricks opened in recent years by psychologists and neuroscientists. Through these methods, a new successful direction emerged in the science of products promotion, and this is the neuromarketing. So, what do marketers, advertising specialists and sellers do to manipulate the buyer’s subconscious? 1. Cause a sense of belonging The...

Guy Laliberte made his fortune up to $ 1.9 billion, having built the world-famous Cirque du Soleil. After '31, he sold 90% of the company for $ 1.5 billion, and he decided to focus on his children and charity. In April, Cirque du Soleil - one of the world's most famous theatrical circus operators - announced going under the control of the new owners: the American investment firm TPG (now it owns...

Ukraine-born businessman Len Blavatnik has topped the list of the wealthiest men in UK according to the UK Sunday Times Rich List. Blavatnik has interests in a range of industries including oil, petrochemicals and media and is worth £13.17-billion, according to the list. He toppled last years’ leaders, Sri and Gopi Hinduja of their eponymous brand. They are now in the second place with a reported...

Paul Daulerio, an adjunct professor of “Dolan School of Business and Norwalk Community College” at Fairfield University discusses about three ‘generic strategies’ that can prove instrumental in secure an advantageous place in the competitive market. Thestrategist.com – 24 April 2015 – Paul Daulerio writes about generic strategies that can affect a business. His first ‘generic’ strategy deals with...

You can always adapt useful and new experience even if it’s not directly related to your field. This works even for widely separated areas, because the main things always stand out: concept, approach, outlook. For example, jazzmen are very well versed in how to create a presentation, productivity and branding. When you spend time at the concerts of good jazz musicians, you will surely admire the...

Responsibility and developed volitional qualities contribute to a successful career development. It is almost an axiom, because success comes only to those who know how to be responsible for decisions, set goals and reach them, despite the obstacles. But the catch is that sooner or later, even the most strong-willed and responsible begin to unravel. Psychologists calls this phenomenon the...

VentureBeat provides enlisted guidelines that can help various companies to decide whether and when to shift over to “marketing automation”. Thestrategist.media – 21 April 2015 – VentureBeat News reports about the difference between “email marketing” and “marketing automation”. For many, the process of e-mail marketing has been established a steady communication with customers enabling the...

The whole world is watching Google: the company offers revolutionary solutions changing the life of mankind. Is it possible to apply Google's experience to other business? Of course! 1. Innovation born everywhere They can come from below, above or from where you least expect them. For example, one of Google’s doctors insisted that Google has a moral obligation to those who enters a query such...