The Strategist
Management & Strategy

Choose Wisely Between ‘E-mail Marketing’ & ‘Marketing Automation’ - 04/21/2015

VentureBeat provides enlisted guidelines that can help various companies to decide whether and when to shift over to “marketing automation”. Thestrategist.media – 21 April 2015 – VentureBeat News reports about the difference between “email marketing” and “marketing automation”. For many, the process of e-mail marketing has been established a steady communication with customers enabling the...

9 Great Tips Wrung Out of Google's Experience - 04/20/2015

The whole world is watching Google: the company offers revolutionary solutions changing the life of mankind. Is it possible to apply Google's experience to other business? Of course! 1. Innovation born everywhere They can come from below, above or from where you least expect them. For example, one of Google’s doctors insisted that Google has a moral obligation to those who enters a query such...

Herminia Ibarra Redefines Your Job To Make You A Leading Figure - 04/20/2015

Herminia Ibarra talks about the importance of gaining knowledge from one’s experience in her new book “Act Like a Leader, Think Like a Leader”. She informs that to become a leader one needs to make minor though important changes in one’s working approach along with focusing on building an appropriate network. Thestrategist.media – 20 April 2015 - Jacob Morgan, a contributor of Forbes, writes that...

Investing in US: Is the Game Worth the Trouble? - 04/17/2015

Japan became the main foreign holder of US government debt for the first time since the financial crisis meanwhile new rules for investing in US economy is on the threshold. China has ceased to be the largest foreign holder of US government bonds - its place was taken by Japan, what follows from the statistics the US Treasury. Japanese buyers pushed the economic policy of the Japanese authorities...

Address A Problem With An Innovative Solution Before Devising A Strategy - 04/17/2015

Having a strategy and executing it religiously cannot make a company a market leader, says Favaro. He gives examples of successful business companies to illustrate that a leading figure with an innovative problem solving idea makes all the difference. Thestrategist.com – 14 April 2015 – According to Ken Favaro it is a well known fact to leading business figures that successful iconic companies...

Pain of Paying: Save Without Thinking - 04/16/2015

Today, the phrase "life without money - the air without oxygen" is more than valid ever. Money guide our behavior and outlook, make feeling self-sufficient and independent possible. One of the greatest inventions of mankind has become the most mundane thing that we have to face every day. However, as it turned out, not every person with a hundred dollar bill in the pocket can sensibly assess its...

American CEO paves way for income equality at his company - 04/16/2015

The CEO of an American credit cards processing company has announced that all his employees will have a minimum wage of $70,000. The CEO and founder of Gravity Payments, Dan Price, has announced this policy revision which would see about 70 of the company’s 120 employees getting a substantial raise while about 30 of them will get almost double their normal paycheck. The average salary at...

Risk Factor - 04/14/2015

How can I be successful in sales, if I am not offering the lowest price on the market? I would like to receive a dollar for every time I hear this question. Sellers and their bosses often ask this. There are many answers – impossible to mention them in one article. Therefore, here we discuss only the best of them. Prerequisite "because it is cheaper" is not the only reason why people make...

Strategy And Operation Should Go Hand In Hand - 04/14/2015

Greg Weismantel says most companies overlook the role of strategic functioning in the business world. According to him, without the incorporation of strategic vision and operational management even any successful company would also perish someday. Thestrategist.media – 13 April 2015 – The accountingToday talks about clubbing operational aspects with the strategic angle in a business firm.  ...

“Look Before You Leap” Onto Selling Your Entrepreneurial Business - 04/11/2015

Cheryl Conner writes about Kerbs views and suggestions to entrepreneurs who wish to sell their business. Thestrategist.media – 10 April 2015 – Every entrepreneur might dream about selling their business after achieving a certain level of success and retiring to a peaceful leisurely life, as Cheryl Conner quotes: “at least until the siren call of angel investing or another startup lures you in...
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