The Strategist
Innovation & Tools

Apple reveals Dark Mode for iOS - 06/04/2019

Apple introduced a new version of iOS 13 and a whole series of new products at the annual conference for WWDC developers. A new, dark mode will appear in iOS 13. The developers promise to improve performance - applications should open twice as fast, and the Face ID function can launch a locked screen 30% faster. In addition, application and system updates will take up half the memory space....

TikTok owner to create a new smartphone - 05/28/2019

Chinese company ByteDance, which owns the popular video service TikTok, decided to create its own smartphone. The company expects that pre-installed applications will increase sales, but experts doubt it. The Financial Times reported, citing two sources familiar with the project, that ByteDance intends to start production of its own devices. The newspaper’s interlocutors said that the Chinese...

Meta Leadership Primer: Image Search Engine Optimization - 05/28/2019

We are all aware of the importance and value of a prosperous digital marketing campaign, and a lot of marketers won’t deny the fact that SEO has a very critical role to play. There are lots of things you can do in making your promotion successful besides building links; without having to over-raise your budget. SEO comprises of different parts; therefore, businesses can find it easy to oversee...

Philips fully transfers its Netherlands businesses to renewable energy - 05/17/2019

Royal Philips NV completely switched to renewable energy in the Netherlands after the opening of the wind power plant in the south-west of the country. As stated in the company's press release, at present, half of its enterprises around the world use energy derived from ecological clean sources. The company has set a goal to reduce carbon dioxide emissions at its plants to zero by 2020, switching...

Airbus to launch flying transport in Paris - 05/16/2019

European Aircraft Manufacturing Corporation Airbus has signed an agreement with the Paris Autonomous Transportation Directorate (RATP). It concerns the use urban air transport made by Airbus in the territory of Paris, more precisely in its airspace. We are talking about the program UAM (Urban Air Mobility), under which Airbus is currently creating a number of flying devices. According to the...

Lenovo presents foldable laptop - 05/15/2019

On May 13, the Chinese Lenovo introduced a foldable ThinkPad X1 laptop. The model will appear on the market next year. Lenovo expects that the novelty will interest managers of different levels and travel fans. According to the developers, the gadget will eventually push standard laptops out of the market. The main feature of the new product is a flexible 13.3-inch OLED screen with a resolution...

Meta Leadership Primer: GeoFencing - 05/13/2019

Word geofencing has been emerging in the online world very a great deal lately. Because recent growth in technology have actually made it even much better. If you want to know what geofencing is and exactly how it can be used for advertising and marketing objectives, keep reading. What it is: Geofencing used various modern technologies to generate virtual boundaries. The modern technologies in...

Jeff Bezos aims to the Moon - 05/10/2019

Jeff Bezos, Head of Blue Origin, an American aerospace company, told about plans to colonize the moon at a press conference in Washington. The event was broadcast on ABC News. In 2000, Jeffrey Bezos, founder of Amazon’s largest e-commerce site, created Blue Origin aerospace company. The priority direction of the new company was the development of space tourism. However, Bezos decided not to limit...

Meta Leadership Primer: Voice Search - 05/06/2019

With an increasing number of people using mobile devices to search for results via search engines, it is much easier to speak to their smartphones or PCs while the devices listen and tender results than typing their questions on those search boxes. This is a challenge to SEO experts who need to start looking for how to improve their websites and prepare them for this advancement in SEO. In the...

Meta Leadership Primer: Video Search Engine Optimization - 04/29/2019

Maybe you’ve probably spent a lot of money and time producing, strategizing, and editing your video, yet it’s still not getting ranked. You are wondering what is going on? Firstly, you should know that video SEO is not the same as the standard SEO. Secondly, you need to understand that Video SEO has considerably changed over the past few years. To get ahead in the increasingly competitive...
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