The Strategist

Google introduces AI-based search

09/30/2021 - 07:34

US-based Google is introducing new artificial intelligence (AI)-based search features, specifically, combined image and text search, according to the company’s press release.

"In the coming months, we will introduce a new way of visual search with the ability to ask questions about what you see," the company said in a statement.

So, when viewing any images, users can tap the "Lens" icon and enter a query to find similar images in other categories. Google notes that this will help with searching for certain products in more shops.

Google is also introducing a system that will rank information according to its credibility and reliability. Users will be able to access additional information about the sources, the topic, as well as feedback about the website from other pages.

In addition, the AI will allow users to access information related to the environmental situation of the location with the help of maps. In particular, a feature that shows most major fires will be available in October.

Google with its search engine is part of the holding company Alphabet. Alphabet also includes Android and YouTube, Google Life Sciences, Calico, Sidewalk Labs, Nest, Google Ventures, Google Capital and Google X.