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The research firm stated in a report that after six straight quarters characterized by product updates and quicker replacement cycles, the tablet market is exhibiting signs of slowing down.
This arises from considerable inventory accumulation, partly because of worries regarding increased import tariffs in the United States.
"Demand stayed steady in emerging markets, with educational programs, government digitalization efforts, and a growing range of tablet products fueling shipments," the report highlighted.
Apple Inc. preserved its top position in the worldwide tablet market, delivering 13.2 million tablets from July to September (a 5.2% increase compared to the previous year). Samsung of South Korea remains in second position, even with a 1.9% drop in sales (to 6.9 million units).
Lenovo of China saw a 22.6% rise in sales (reaching 3.7 million units), partly due to the introduction of the latest XiaoxinPad model.
Huawei boosted shipments by 3.7% (reaching 3.4 million units). Even with falling sales in the Chinese market, the company experienced sales growth due to new models like the MatePad Mini and ongoing growth in Latin America, Europe, and the Middle East.
Xiaomi, another Chinese manufacturer, ranked fifth, with 2.5 million units sold (increased by 7.2%), attributed to the introduction of new products—the Pad 8, Pad 8 Pro, and Redmi Pad 2.
source: idc.com
This arises from considerable inventory accumulation, partly because of worries regarding increased import tariffs in the United States.
"Demand stayed steady in emerging markets, with educational programs, government digitalization efforts, and a growing range of tablet products fueling shipments," the report highlighted.
Apple Inc. preserved its top position in the worldwide tablet market, delivering 13.2 million tablets from July to September (a 5.2% increase compared to the previous year). Samsung of South Korea remains in second position, even with a 1.9% drop in sales (to 6.9 million units).
Lenovo of China saw a 22.6% rise in sales (reaching 3.7 million units), partly due to the introduction of the latest XiaoxinPad model.
Huawei boosted shipments by 3.7% (reaching 3.4 million units). Even with falling sales in the Chinese market, the company experienced sales growth due to new models like the MatePad Mini and ongoing growth in Latin America, Europe, and the Middle East.
Xiaomi, another Chinese manufacturer, ranked fifth, with 2.5 million units sold (increased by 7.2%), attributed to the introduction of new products—the Pad 8, Pad 8 Pro, and Redmi Pad 2.
source: idc.com
