The Strategist

European watchdog: Google-Fitbit merger poses a threat to personal data

02/21/2020 - 06:46

The European Data Protection Board sees a threat to the confidentiality of personal data in Google’s acquisition of Fitbit fitness tracker manufacturer, according to the regulator’s statement.

Iyan Adeendren Ayyan
Iyan Adeendren Ayyan
“The possible further unification and accumulation of confidential personal data by the large technology company about people from Europe may entail a high level of risk for confidentiality and data protection,” the regulator notes.

The Board called on the parties to minimize all possible risks that pose a threat to the protection of users' personal data before the companies notify the European Commission of the merger.

At the end of October last year, Google's parent company, the American Alphabet, announced its intention to acquire Fitbit, a company engaged in the production of fitness trackers and smart watches. In November, Google signed an agreement to acquire the company for $ 2.1 billion.

Fitbit was founded in 2007 by James Park and Eric Friedman in California. The corporation produces smart accessories that allow monitoring your health.

Alphabet, a holding company, includes Google with its search engine, as well as Android and Youtube, Google Life Sciences, Calico, Sidewalk Labs, Nest, Google Ventures, Google Capital, and Google X.