The Strategist

EC: Google will face new proceedings in Europe

11/16/2017 - 05:34

In the near future, Alphabet (Google) is going to face new proceedings in Europe, European competition commissioner Margrethe Vestager said during her trip to Beijing, Reuters reports.

In the summer of 2017, the EU antitrust regulator fined Google for a record € 2.42 billion ($ 2.7 billion) in the case of the company's abuse of the dominant position in the market when promoting Google Shopping.

The EC gave Alphabet Inc., a Google holding company, 90 days to put an end to "illegal actions." Within 60 days, Google should report on what measures are planned to take to solve the problem, it was reported earlier.

If the company does not comply with the requirements of the European Commission, it can be fined for an amount equivalent to 5% of the average daily turnover of Alphabet, the regulator said.

The decision was made after a seven-year investigation, caused by a number of complaints from the company's competitors, in particular from Microsoft.

As the European Commission reported, the results of the search for products through the Google search engine were distorted in favor of Google Shopping's own service. To increase the number of clients of its own service, Google significantly lowered the ratings of competing projects, in connection with which their proposals were not issued on the first page of the search.

"What Google did was not in compliance with EU antitrust rules, it deprived other companies of a chance to compete," said European Commissioner for Competition Margrethe Vestager. "And, most importantly, it deprived European consumers of the choice of services."