The Strategist

Apple will present low-budget MacBook

08/21/2018 - 15:41

Apple is going to present a low-cost MacBook. Besides, the company will show an updated version of Mac mini, designed for professional users. This was reported by Bloomberg, referring to sources.

According to the newspaper’s data, the new laptop will look like MacBook Air, but it will have Retina high-resolution display, with which the company equips its other devices. The screen size is about 13 inches, just like on the MacBook Air.

At the moment, MacBook Air, which price is about $ 1 thousand, remains the only Apple laptop without high resolution screen. The model was updated and received a new processor in 2017, but no more major changes were made. The agency notes that the company considered an updated version of another MacBook model, released in 2015, as a replacement for MacBook Air, but the computer’s price of $ 1,300 was too expensive for some users. The device’s price is still unknown, but the sources said that it will be meant for those who are looking for cheaper incarnations of current Apple products.

The interlocutors of Bloomberg said that the manufacturer also plans to release a new version of the computer Mac mini, the base unit sold without other devices (monitor, keyboard, mouse, etc.), which now costs about $ 500. The company’s target is professional users, for example, application developers. It will make this product more expensive compared to the existing version.

According to the agency, the company's plans are largely related to low sales of those devices, production and sale of which Apple has been carrying out for the longest time.

It is noted that after the presentation of these new models of computers, Apple will introduce new models of the iPhone, Apple Watch and iPad Pro tablet.