The Strategist

Apple pushes up iPhone 11 production

10/04/2019 - 09:28

Apple Inc has informed its suppliers that it will increase release of smartphones from the latest product line (iPhone 11) by 10%. The company wants to meet higher than expected demand, according to Nikkei Asia Review.

This means additional production of approximately 7-8 million phones.

Apple introduced three new iPhone 11s in September. Prices in the US start at $ 699, which is $ 50 less than cost of the previous iPhone XR at the start of sales a year ago. Lower prices should encourage buyers to update their smartphones and other devices faster.

iPhone 11, like its predecessor, is equipped with a 6.1-inch Liquid Retina IPS screen. Another innovation is the second camera with a matrix of 12 megapixels for wide-angle shooting, Night Mode for shooting in dark rooms or at night, double optical zoom and shooting in 4K at a speed of 60 frames per second. Also, the new model will be able to record slow motion from the front camera.

Uptime of the iPhone 11 has been increased by an hour compared to the iPhone XR.

The smarthphone comes in six colors: lavender, green, black, white, yellow and red.