The Strategist

Apple announces new presentation date

08/30/2019 - 04:04

Apple announced the annual presentation of the company's new products. It will be held on September 10.

The company will show three new iPhones, new versions of the iPad Pro and Apple Watch, and will also announce new Apple TV + and Apple Arcade services, Bloomberg reported.

Announcement of the presentation appeared on the company's website. The event will be held at the Steve Jobs Theater at Apple Headquarters in Cupertino. As a rule, a company broadcasts presentations on its website.

Apple has not traditionally revealed which products it will show during the event. Usually, the company releases an update of its main product, iPhone, in the autumn. According to Bloomberg sources, on September 10, Apple will introduce three new smartphones at once, replacing the current iPhone XS and its larger version iPhone XS Max, and a cheaper iPhone XR. 

In addition, the company will show a new version of the iPad Pro tablet, an iPad with a larger screen, an updated Apple Watch smartwatch and the first modification of the MacBook Pro laptop in three years. Bloomberg’s sources also claimed that the company is working on updates for AirPods and Smart HomePod speakers. In addition to gadgets, Apple is also preparing a major software update for almost all products, as well as launch of new services: streaming Apple TV + and gaming Apple Arcade.

Apple’s spokesman declined to comment to Bloomberg so far.