The Strategist

Threads gets 100 million registered users within five days of launch

07/11/2023 - 10:13

Meta's Threads app has 100 million users registered five days after its debut. Thus, Threads has broken the record for the quickest application growth ever set by ChatGPT, which took two months to reach the same number of users.

Data from Quiver Quantitative shows that Meta’s Threads app had registered 100 million users less than five days after its release. As a result, Threads has shown the highest growth rate in software history, according to Forbes. The previous record-holder was ChatGPT, albeit it took them two months to reach this level of user growth.

The milestone of surpassing 100 million users was announced by Mark Zuckerberg, the creator of Meta, on Monday. He said on his Threads page, "I can't believe it's only been five days!" He pointed out that "it's mostly organic growth" and that "we haven't even launched promotional tools yet."

Threads is currently the most downloaded free software in the US software Store and Google Play Store, according to Sensor Tower.

The fact that users sign up for Threads using their Instagram accounts—which Meta also owns—and that Threads keeps their profile information, including usernames and subscriber lists, explains the app's record-breaking popularity. Instagram reportedly has more than two billion active users, according to the WSJ, which greatly helped Threads.