The Strategist

Pinterest Goes Google: The Photo Service Will Allow Searching for Items by Image

11/09/2015 - 15:27

The photo hosting Pinterest introduced a new search function for pictures elements marked by users. The authors believe that the function will be especially interesting for those who are interested in fashion, interiors and design.

Mike Mozart via flickr
Mike Mozart via flickr
Today, the popular photo service Pinterest introduced a new feature through which hopes to attract new users. At the present time, according to various estimates, the service’s number of users is between 50 million to 70 million people worldwide; more than 80% of them are women. The service was launched in 2010 and quickly gained popularity first in the US, and later in other countries.

The new feature can challenge such Internet giants as Google and Yahoo!. It is reported that a user can tag anything on a picture to find out internet information about it, or buy. "Sometimes you see something that you really like, but you do not know how to find it, or even what it's called. It may be a lamp in any particular interior, or some piece of clothing,"- says the company’s statement. If this object is present in the Pinterest’s database, the system immediately notifies the user with all the necessary information about it, i.e. where to buy the item.

The service was developed in conjunction with specialists from the Center for Visual Studies at Berkeley (California). The company stressed that the new feature had been tested for two months before presenting to the public. The service will be available for PC users and mobile devices on iOS and Android.