The Strategist

Microsoft and Samsung to connect Android to Windows

08/08/2019 - 11:57

Microsoft and Samsung agreed to work more closely. It was announced on Wednesday during the presentation of new Samsung smartphones: Galaxy Note 10 and its larger version Note 10+. The main goal of the partnership is to bring Android mobile OS closer to Windows, so that devices with these operating systems, that is, smartphones and PCs, can become better compatible with each other.

Kārlis Dambrāns
Kārlis Dambrāns
As Microsoft CEO Satya Nadella said during the presentation, the partnership should “improve productivity and bridge the gap between mobile devices and PCs.” The agreements between the two companies have already affected the Galaxy Note 10 smartphone presented yesterday. For example, there are Microsoft applications already preinstalled in it, including Word, Excel, PowerPoint and Outlook. The new smartphone’s gallery is synchronized with OneDrive cloud storage, and the Your Phone app developed by Microsoft and installed in Note 10 will allow synchronizing the smartphone with Windows 10 on your PC. The “Connect to Windows” button will also allow synchronizing all files and notifications between the smartphone and PC.

Among other things, such a partnership can contribute to a more successful competition for Apple, which offers well-integrated iPhone, iPad and Mac. "Deepening Samsung’s partnership with Microsoft was perhaps the biggest news of the event," said Ben Wood, an analyst with CCS Insight. “Microsoft and Samsung are a powerful combination." In his opinion, such cooperation can increase attractiveness of Samsung smartphones among corporate customers who previously preferred the iPhone, including because of its better compatibility with a computer.