The Strategist

MasterCard Shows Payments by Selfie

07/03/2015 - 14:55

This fall, MasterCard will begin testing a new system that will allow making purchases on the Internet with the help of selfies.

The software facial recognition has been called ID Check. It was created by MasterCard, in partnership with Google, Apple and Samsung. The first test will involve 500 cardholders.

To use the service, users will need to install a special application, with help of which the process of reading face or fingerprint will be implemented. When using selfie, the user should also blink at the camera to authenticate. This is necessary to ensure that no one is able to replace the real face, for example, with a picture.

After scanning, the system translates the image into machine code, then caches it, and compares with the data that is stored on the company's servers. MasterCard says that they will not keep the photos taken by users, but their algorithms.

- The new generation is very interested in self. I suppose they will see this idea is cool. They will actively use such a service, - he said in an interview with CNN Ajay Bhalla, who is responsible for the development of innovative solutions.

The MasterCard believe that this technology is more secure: the passwords are in need of remembering, moreover, they are easy to steal.

Currently, cardholders use code typed when making purchases online. With this protection, more than three billion transactions was carried out in 2014, the company said.

MasterCard plans to globally expand the project next year. The company plans to launch payment authorization using the voice and heartbeat recognition system.

Earlier in March, within the framework of the presentation technology called Smile to Pay, at CeBit in Hanover, CEO Jack Ma bought a collector's postmark put up for online auction on Alibaba site, taking pictures of themselves on a mobile phone. The authentication-by-face system recognized the face and then compared the picture with the image of the personal profile and authorized the payment.

Date of commencement of the actual use of the technology has not been named, but it is known that at first it will be tested on Chinese users.

Analysts point out that all previous attempts to apply face recognition to authenticate users were not successful due to various technical difficulties. In particular, it is necessary to exclude the use of pictures by scammers.

Apple also played a prominent role in this trend. In 2013, they came out with a model of iPhone 5S, equipped with a fingerprint scanner. It can be used to unlock the device, as well as for online shopping.