The Strategist
Management & Strategy

Forming cooperation between sales and marketing: How and why? - 01/18/2019

A war between the sales and marketing departments may be the reason why why your business does not get enough profit. If you have no desire to scale business and you are completely satisfied with financial success, then let these departments exist separately. If you want to generate a new level of profit, stop this unspoken war. These departments work independently in most companies....

Four mistakes of leaders - 12/28/2018

A company’s head can become a first-class leader if he can do four things: inspire, influence, combine and lead. Inspire people, influence attitudes, join forces and lead a team to a goal. A leader always creates something completely new, sets the direction for his team, draws perspectives so that people believe. However, any novice manager can make 4 common mistakes that will cost him dearly....

Five principles to resolve internal conflicts in company - 12/21/2018

No matter how friendly your company is, there can be occasional disputes and disagreements. Hushing up or avoiding them is an unproductive way: it will not allow the company to develop and find new ways to solve problems. On the other hand, it is impossible to argue endlessly. Is there any other way to resolve disputes? A rare dispute is resolved to the mutual satisfaction of the parties. Imagine...

Carlos Ghosn could use Nissan’s funds to buy real estate - 12/18/2018

The Wall Street Journal and Bloomberg told about several properties that belong to the head of Renault, Carlos Ghosn, and are located on different continents. They could be the reason of investigation in Japan. According to the American newspapers, Mr. Ghosn could spend Nissan funds on some of the apartments. A mansion of pale pink color in Beirut worth about $ 15 million could be among the real...

Turning parties into networking - 12/14/2018

December is the time of the final meetings, presentations and corporate events. Many people avoid them or spend time in idle chatters, but for a business person, any party is a reason to make a good acquaintance. Avoid traps From the point of view of the party space organization, presentations and corporate parties are similar to each other. There are traps and places favorable for...

How to switch emotions off to make a right choice - 12/07/2018

Your task is to make the right choice. Intuition and emotions will be your first assistants. If you let them help you, you’ll lose. Why you cannot trust the intuition Intuition is the first helper, but also the first enemy of decision making. It helps only in areas that you have a good command. It works ideally in a well-known environment, where you perform reusable repetitions and quickly get...

Glassdoor: Google is not the best employer anymore - 12/06/2018

American consulting and research resource Glassdoor has published its annual ranking of the best companies by working conditions based on employee feedback. This year, Bain & Co. consulting company has become the best employer in the United States, bypassing companies such as Facebook and Google. Glassdoor collects and analyzes data provided by employees on working conditions in companies....

How to get rid of smartphone addiction - 11/23/2018

Managing screen time is the same skill as meditation, oratory, or even computer skills. Digital devices were designed to provide us with uninterrupted communication and help in work. Over time, however, we have acquired the "inevitable" quality: our devices require constant attention. But each of us can make a choice and decide what role technology will play in our life. Here are four steps that...

Facebook finds someone to blame for all problems - 11/21/2018

Facebook has found a “scapegoat” who took the blame for the last scandal involving the social network. It’s not Mark Zuckerberg or Sheryl Sandberg, but Elliot Schrage, former vice president of politics and communications, who left the company this summer. Schrage admitted that he indeed hired a company that published fake news to tarnish Facebook’s rivals. Last week, the New York Times accused...

Four tips to live without stress - 11/16/2018

It is impossible to live a normal life or work when you’re stressed: fatigue accumulates, and is about to spill over the edge in the form of tantrums and screams, you work like a robot on weekdays, and want to do nothing on weekends. Mithu Storoni, author of the book "Stress-Proof" believes that this is normal, because our body is not designed for such loads. Compare tasks and cognitive load of...
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