The Strategist

Lenovo to Create ChokoPrinter

05/29/2015 - 16:43

Top managers of the Chinese company Lenovo, amid the global drop in sales of smart phones and laptops, decided to take a new niche. They are considering the production of 3D-printers, which can print a chocolate rabbit figurines and smart shoe that determine the mood of its owner. By 2020, the global market for such electronic devices is going to reach, by the most conservative estimates, the volume of $ 7.1 trillion.
The Chinese company Lenovo, which is now the world leader in terms of sales of laptops and personal computers, plans to launch related products. This project, according to senior managers, will attract much more customers and be a kind of advertising brands. In the near future, a creation of 3D-printers, which will be able to print articles of chocolate, especially chocolate rabbit, will be subsidized.
In addition, the company is going to produce smart shoe with an electronic chip, which is likely to determine the mood of the owner. Both the miracle printer, and ‘thinking’ sneakers can be connected to Lenovo laptops and PCs, more so, according to research firm IDC, the global market for such electronic devices to reach, according to conservative estimates, the volume of $ 7.1 trillion by 2020.
Chinese Lenovo Group for the third fiscal quarter ended December 31, posted a net profit of 253 million dollars, which is 4.6% less than the same period of the previous year (265.3 million). This was reported in a press release.

At the same time, the company argued that this figure is much better than 182.4 million dollars, which experts predicted. As a result, the quotes of the company showed a record growth rate in two years - 7.3%.

So, in the last quarter, the company made a write-off of approximately $ 131 million in connection with the acquisition of Motorola Mobility from Google and units for the production of low cost servers at IBM.
Lenovo's revenue in the last financial quarter jumped by 31% - to $ 14.1 billion. Economists had expected revenue figure of $ 13.5 billion.

Through the purchase of Motorola Chinese, the company managed to increase the number of smartphones sold by 78% yoy, to 24.7 million units. Lenovo global market share rose from 4.8% at end-2013 to 6.6% in late 2014. For this indicator, the company ranked third in the world after Apple and Samsung, according to research at IDC.

In addition, Lenovo increased PC sales in the third quarter by 7.5% and remained the world leader in this segment, according to Gartner. Its market share rose from 18.3% to 19.4%.

Capitalization of the company since the beginning of the year increased by 7.1% against the growth of the Chinese Hang Seng Index by 4%.