The Strategist

Italy orders Meta to allow competing chatbots on WhatsApp



12/26/2025 - 02:05



Italy's antitrust authority (AGCM) has mandated Meta to permit rival AI-driven chatbots on WhatsApp.



Yuri Samoilov
Yuri Samoilov
According to a statement from the AGCM, this decision comes after a continuing investigation into Meta's incorporation of its own AI features into WhatsApp.

The regulator thinks the company's move to eliminate third-party chatbots may negatively impact competition, as reported by The Wall Street Journal.

Meta announced it will contest the ruling, which it deems fundamentally flawed. The company holds that integrating AI-driven chatbots into its business application programming interface (API) imposes a strain on its systems that they were not built to manage.

Meta spokesperson mentioned that the Italian authority believes WhatsApp functions as a de facto app store. "The path to market for AI firms is via app stores, their own websites, and collaborations within the industry, rather than through the WhatsApp Business platform."

In July, the AGCM initiated an inquiry to determine if the AI functionalities introduced by Meta in WhatsApp represented an abuse of market dominance. In November, the regulator broadened the focus of its inquiry to encompass a modification of WhatsApp's business terms that prevents third-party AI chatbots from using the messaging platform.

source: wsj.com

 




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