The Strategist

Google Play Music vs Apple Music: the Songs Contest

06/24/2015 - 16:19

Google launches free stream music service. The model of content distribution in this system now resembles Spotify. Apple has chosen a different approach, and apparently, soon we will see the winner.
Google Play Music has so far been paid and required monthly subscription fee. Despite the opportunities and a rich library, the service rarely hit the top of relevant publications and editorials on social networks.

Now, Google has decided to make its service a direct alternative to the recently announced Apple Music and obviously hopes to capitalize on this, not only with real money, but also the reputation and popularity points. As it became known, Google Play Music launches completely free Audio mode.

Google Play Music works by Internet radio principle with integrated download individual tracks. In total, 30 million songs are uploaded in the system, and special applications for Android and iOS devices are created.

It is obvious that after Apple Music came out, Google does not have much chances in case of keeping  the old model of monetization with paid subscription. Application of Tim Cook’s company will work the same way, and free listening of tracks within 3 months should provide an additional stimulus to growth.

But the new free trial version of Google Play Music is able to compete with the Apple service in a foreign field. We should also mention the fact that Google has paid much attention to the compilation of playlists that were collected by experts from previously acquired Songza. Selecting one of these playlists to Internet radio should allow the user to listen to the music of the bands he might like, even before if he had no idea that they existed.

Google has also keeps the ability to upload in the custom audio library, which can total up to 50 thousand tracks. They can be stored in the cloud and played through Google Play. Interestingly, this functionality does not depend on the type of subscription.

Google's decision is taken on the background of the scandal around Apple Music distribution model. Popular American singer Taylor Swift has publicly opposed the decision to give Apple users a free three-month listening without any monetary compensation for authors and performers of songs. In protest, Swift refused to give Apple the right to place her album "1989"in the system.

In 2014, the album "1989" by 25-year-old singer has become one of the most popular in the world. In the US alone, it has sold more than 4.9 million copies. The singer has gotten more than a hundred music awards, including seven Grammies. Forbes magazine put her at 64th place in the ranking of the 100 most influential women in the world.