The Strategist

Deloitte: Corporations are becoming interested in health & wellness

03/15/2019 - 14:01

Deloitte, an international consulting company, published the fifth report on how corporations operating in the consumer sector are trying to make a positive contribution to protecting people's health. According to the study, the number of employees involved in the health initiatives of companies reached 2 million people by the end of 2018.

Consumers around the world are paying more attention to what they eat. This is evidenced by data from a survey conducted by Deloitte among participants in the Health and Wellness Initiative, which was launched in 2014 by The Consumer Goods Forum (CGF). Nine out of ten responding companies said that over the past five years, their customers have become more interested in what the products are made of. At the same time, as the report notes, “for consumers, transparency means not only knowing what ingredients their product consists of, but also taking into account its impact (social, on the environment and health)”,

According to the Deloitte report, 75 corporations took part in the CGF initiative in 2018.

Among them are Coca-Cola, Colgate-Palmolive, Danone, Heineken, Henkel, Johnson & Johnson, L’Oreal, Mars, PepsiCo and Spar. The number of participants in the initiative has decreased compared to 2017 - then there were 83 of them. Nevertheless, the number of employees involved this initiative reached 2 million people (+400 thousand).

In 2011, the initiative’s participants were given several tasks aimed at promoting healthy nutrition and improving the health of both company employees and consumers. As a result, 99% of companies stated that they are already implementing programs that would allow consumers to purchase more health-friendly products. To this end, they have revised at least part of their product portfolio to comply with adopted internal health and well-being policies. At the same time, 78% of companies intend to disclose their policies regarding nutritional standards and specifying composition of products. For comparison, in 2015 there were only 59% of such companies. At the same time, 79% of companies said that from 81% to 100% of their food and beverages contain important information about the nutrients in these products, and 70% already offer their consumers products with a low content of sugar and salt.


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