The Strategist

Burger King rebrands for first time in 20 years

01/08/2021 - 04:04

US fast food restaurant chain Burger King is rebranding for the first time in 20 years, Restaurant Brands International (RBI) global marketing director Fer Machado said on Twitter.

"We are genuinely excited about the introduction of our brand identity work," Machando wrote. The company also noted that it is rebranding for the first time in 20 years.

Burger King is changing its logo, packaging and restaurant design, as well as the interface of the Burger King website.

Restaurant Brands International was formed in 2014 through the merger of US chain Burger King and Canada's Tim Hortons. 

It is the third largest fast food chain operator in the world. It has more than 27,000 restaurants in more than 100 countries and territories around the world. The company includes such brands as Burger King, Tim Hortons and Popeyes.