The Strategist

Apple introduces new red iPhone 8 and 8 Plus

04/10/2018 - 14:44

Apple introduced Red Special Edition for the iPhone 8 and the iPhone 8 Plus. Apple traditionally sends part of the funds earned by the Red program directly to the Global Fund to Fight HIV and AIDS.

Apple introduced the red iPhone 8 and iPhone 8 Plus, the company says in an official announcement. Both models have a glass case with a tinted aluminum frame and a black front panel.

From a technical point of view, the smartphones are the same iPhone 8 and iPhone 8 Plus, presented in September 2017. So, these models are equipped with a body of glass and aluminum with a Retina HD display and an A11 Bionic processor that supports Augmented Reality technologies. Dual camera 12 Mp in iPhone 8 Plus has portrait mode with portrait lighting. This allows applying studio lighting effects to the iPhone and shoot portraits with shallow depth of field in five different styles. In addition, iPhone 8 and iPhone 8 Plus are equipped with wireless chargers.

Apple releases its devices in red, so that part of the money earned on the program (Red) is directed to grants from the Global Fund to Fight HIV and AIDS. They fund testing, counseling, treatment and prevention programs.
In March 2017, the company released Red iPhone 7 and iPhone 7 Plus. Since the inception of the program (Red) in 2006, Apple has transferred more than $ 160 million to the Global Fund.

The updated smartphones will be available for purchase from April 10, and will also appear in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, UK and the US on Friday, April 13. In Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Russia, Holland, Norway, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions, the models will be available later in April, and in Chile, Colombia, India, Israel and Turkey - in May.

This year, Apple intends to introduce two new smartphones, the iPhone 9 and the iPhone X Plus. However, the company has certain difficulties associated with its Japanese partner from Japan Display.

Suppliers of screens with IPS for iPhone require investments from Americans in the amount of $ 517 million. This situation can cause a delay in production and delivery of displays for the iPhone 9. At the same time, experts predict that the initial amount of investment may increase by another 20-30%.

The situation may lead to the fact that the new iPhone 9 and iPhone X Plus will become scarce goods at the start of sales.