The Strategist

Apple and Paramount discuss creating bundled subscriptions to their streaming services

12/04/2023 - 02:08

According to The Wall Street Journal, which cites reliable sources, US Apple Inc. and Paramount Global are debating the prospect of bundling a membership to both of their streaming services, Apple TV+ and Paramount+.

A subscription like this should be less expensive than purchasing both services separately.

The sources claim that it is still unknown how the package offer would be put together as talks are still in their early stages.

Antenna, an analyst group, reports that in October, customer attrition for Apple TV+ and Paramount+ exceeded 7%, compared to the industry average of 5.7%. The WSJ notes that streaming service operators often do not reveal this kind of information.