Apple and Paramount discuss creating bundled subscriptions to their streaming services

A subscription like this should be less expensive than purchasing both services separately.

The sources claim that it is still unknown how the package offer would be put together as talks are still in their early stages.

Antenna, an analyst group, reports that in October, customer attrition for Apple TV+ and Paramount+ exceeded 7%, compared to the industry average of 5.7%. The WSJ notes that streaming service operators often do not reveal this kind of information.

source: wsj.com