The Strategist

Analysts: Mobile game downloads jump by 45% in 2020

11/16/2020 - 03:38

The number of mobile game downloads in the first seven months of 2020 increased by 45% compared to the same period in 2019, with 32% growth a year earlier, reports the analytical marketing company AppsFlyer.

The growth was particularly strong between March and May, when quarantine measures were in effect in many countries. From February to August, revenue from apps purchasing increased by 67%. According to the report, user spending on apps started to rise in March, peaked in May, up 25% from February 2020, and then rose again in July.

"In our report we have seen a sharp increase in the number of new users trying mobile gaming for the first time, but in the current environment this is no surprise," says Adam Smart, AppsFlyer's Director of Gaming Segment Products, "It is important that developers of gaming applications realized in time the opportunity to increase their user base and took full advantage of this trend".

Among the regions, the most significant growth in downloads was seen in emerging markets: Pakistan came first with an increase of 207%, followed by Ecuador (157%) and Egypt (152%). Among the top 10 countries in terms of game spending, developing countries are also leading, with Brazil in first place (up 131%), followed by Indonesia (126.5%), India (124.5%), Mexico (106.5%) and Russia (83.4%).

As for the categories of games, the most significant growth in the number of downloads was shown by the so-called hyper-cursive games (these are games without a story and with minimal video content aimed at a wide audience) - by 250% between January and August. Good growth (72%) was shown by midcore games (adventures, arcades, simulators, etc.) and casual games (simple games for a wide audience) - 58%.