The Strategist

ASUS leads the gaming laptop market

05/05/2016 - 14:52

Taiwanese manufacturer of computers and accessories - ASUSTeK Computer – came up to be the leader in the gaming laptop market.

According to insiders, ASUS has sold about 90 thousand gaming laptop in February 2016, which is twice more than that figure of the company’s closest pursuer Chinese Lenovo. The latter managed to encash 40 thousand laptops of this class for the specified period. The top-three is closed by MSI with the figure of 20 thousand laptops for gamers sold in February.

ASUS leadership is more pronounced in the US, UK, Germany, France, Russia and Italy. China, in turn, is overtaken by Lenovo. The company is enjoying popularity in this country thanks to cooperation with gaming peripherals developer Razer, started in November 2015.

The first joint product of the two companies was Lenovo laptops Series Y. In addition, the partners are developing a full-fledged desktop gaming systems, accessories, gaming monitors and other related products rated by gamers around the world.

This shows that Lenovo is striving not only to reduce the gap between ASUS, but also beat the competitor. Y series products have just started to be marketed, so the first conclusions can be made no earlier than the middle of this year.

Returning to ASUS, it is worth noting that the computer business brings about 63% of the company’s revenue. The only problem is that this segment has been in a steep decline across the globe for quite a long time. As a result, the company made 21.5 million desktops and laptops in 2015, which is 4% less compared to 2014. Shipments of laptops decreased by 5% to 19.3 million units. 

However, according to the results of the first quarter, sales of ASUS laptops have increased at 2.03% in annual terms, in spite of the negative trends in the industry. A good demand for the gaming laptops and associated goods was not the last factor in the growth in the PC segment.

Sales of gaming laptops and related accessories has been growing for already few year, which is why vendors are trying to strengthen their positions. ASUS, in particular, aims to increase the share of game models in total laptop sales volume up to 15-20%. Acer, which brought to this market the trademark Predator, is looking in this direction as well.