Anheuser-Buschb company, the most famous of which brands is Budweiser, agreed to temporarily rename it. During the summer campaign period, Budweiser beer will be produced under ‘America’ brand in the United States, reports CNN. Sale of beer under the new brand are starting on May 23. The campaign will last until the US presidential elections in November. Choosing a new name and design,...

Have you ever thought that you desperately need an innovation and it is necessary to create it by any means? If yes, consider the following assumptions before starting your brainstorming session. It is quite difficult to understand the characteristics, desires and behavior of a narrow target audience, yet is essential for success. Any book on marketing or a marketer will confirm this, but very...

The American HR website Glassdoor published a ranking of US companies with the highest median salary. 20 out of 25 included in the rating process are tech companies, such as Google, Facebook, Twitter and Microsoft. According to a study published by US personnel site Glassdoor, 20 of the 25 US companies with the highest average salary are related to the tech industry. Glassdoor studies the median...

Charm is a quality that helps achieve more in every sphere of life. Most people simply cannot resist a truly charming person. But how to develop charisma? What do I need? Jack Schafer и Marvin Karlins, authors of book " The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over", tried respond to the question of how to please people. One of the topics that the...

Long gone are the days when authoritarian management was considered to be the most effective one. Today wise managers realize the key role of people working in their company: their education, skills, expertise, as well as their ability to work together and generate optimum solutions.

Fear is a very complex emotion. This is not surprising since people themselves are extremely complex creatures. Phenomenon of fear at work is particularly interesting because it has several shades. Let's take a look at them one after another and try to understand how to deal with them. 1. Fear of failure. This is a prospect of not being able to achieve goals or to cope with a task set by the...

Bruce Tulgan, recognized as an expert on leadership and management, argues about many modern management concepts. Here are a few myths that, in his opinion, only interfere with being a good head of a company. The myth of empowerment: it is necessary to get rid of micro-management, leave people alone and let them take control by themselves. This is false understanding of the empowerment, and...

Michael Jordan became one of the richest sportsmen in the world of sports once again. For the second consecutive year, he appeared in Forbes’ rating of billionaires. However, Jordan is not the wealthiest man in the world of sports. He is outperformed by a number of rich people who invest in sports and own whole clubs. So, below is a list of 20 richest people having invested in the world of...

Last week, GIF search service Giphy raised $ 55 million from venture capital funds Lightspeed Venture Partners, General Catalyst Partners, RRE Ventures and others. As a result of the transaction, the company was estimated at $ 300 million. Giphy is a New York-born company. Its founder Alex Chung was previously engaged in art selling, and also has some experience in launching startups. One of...