It is no secret that effective marketing is essential for success. However, any business owner sooner or later encounters a simple question: how to promote products and services to achieve worthwhile results. Lesson №1: Do not forget about websites and social networks Indeed, loyal customers and word of mouth make the magic happen. However, do not delude yourself that it frees you from the...

«Microsoft has been created to do a certain set of things. We provide people in organizations around the world with an opportunity to achieve more." So said Microsoft’s CEO Satya Nadella at a conference of IT professionals IT-Ignite, organized by Microsoft in Atlanta. Satya Nadella’s coming to power at Microsoft fundamentally changed the Redmond company. "Microsoft is cool again," - wrote The...

BlackRock, one of the world’s leading investment companies, called on British companies to cut huge compensation and pension payments to top managers. BlackRock says that otherwise the companies will be facing a "shareholders’ rebel". Investment company BlackRock has called on the largest British companies to stop paying huge remuneration and pensions to top managers at the expense of ordinary...

The best way to achieve success is to get rid of obstacles and constraints that stand in your way. Ask yourself a question: "What exactly is stopping me from moving to the goal?" And eliminate the problem. Greg McKeon explained how to do it properly. Look for a cause, not for a symptom Usually people perform tasks randomly. They react to crises rather than anticipate them. So when problems are...

Yahoo! announced changes after completion of the transaction with Verizon, within which the operator will buy the media giant’s main assets. Yahoo! will part with its general director Marissa Mayer and several other top managers, and, in addition, will change its name to Altaba to be in tact with current situation in the company. After completion of transaction for sale of some of its assets to...

Psychiatrist and world-renowned expert on ADD (attention deficit syndrome) Edward Hallowell says that ability to concentrate is key to success. In his book "Driven to Distraction at Work" he tells about how to learn to control attention, to see life deeply, understand more and work wisely. Symptoms of attention deficit come unnoticed at first. Usually people start to become irritated over...

Starbucks’ CEO Howard Schultz resigns. He is going to create a chain of premium coffee shops, where coffee will be fried on the spot, and a cup of coffee will cost $ 12. Starbucks now has to fight for its place under the sun with premium coffee houses and mass brands. Kevin Johnson will take the lead after Mr. Schultz. On Thursday, the company announced departure of Howard Schultz, CEO of...

Most entrepreneurs and investors never stop learning. It’s possible to repeat their success by making reading a habit. Science says that reading as much as Warren Buffett and Bill Gates can make you smarter and richer. When Buffett was asked what was the key to his success, he replied: "Read 500 pages every day. So knowledge is formed. It accumulates like compound interest. Any person can do it,...

The "think different" philosophy becomes the mantra of new-age business. How do I create a unique company and win love of customers when the market is saturated? What is a secret of successful branding? Is it possible to keep business away from growing competition? Marty Neumeier, an entrepreneur and successful business consultant of Facebook, Nike, Motorola, Adobe, Apple and the Microsoft, tried...