Each successful product prone to an insidious disease called "betterment", the main symptom of which is "insidious betterment". This disease seems inevitable, but there’s still a away to avoid it. Insidious betterment Suppose we create a wonderful, people-oriented product. It follows all the principles of good design, helps people solve their problems and satisfies some important needs. The...

Simply put, switching costs are the costs that will pass to the consumer as a result of changing products, suppliers or brands. The truth is that even though the vast majority of switching costs are expressed in a monetary way, there are other types of costs such as time-based, effort, and psychological. Let’s say that you want to switch your supplier. The switch cost will pass to the customer...

Thanks to development of technology, we are entering an era of radical business and work environment transformation. Progress has affected not only production. Today, artificial intelligence systems are integrated into all areas, from marketing, sales and customer service to R&D. There are many examples that prove that the revolution is not coming, but is already here. Moreover, there are...

If you take a look around the Internet, you will see that most websites use videos. And there is a very good reason for it — they are perfect in what concerns user engagement. Images, sound and text (if done right) all in one nice package. Easy engaging and similar to the allure that television use to wield without rival. But alas, video has out smarted a single box! In case you are still having...

Everyone has a couple of acquaintances who have found their close friends at work. If you want to make your working hours more pleasant, become friends with colleagues. The working day is much easier if you are surrounded by good company, pleasant colleagues or even friends. Each of us needs someone to recognize our features and skills. Therefore, friendship at work is natural. “Friendship is...

Nobody wants to become a devil-like boss. But sometimes transformation from a class teacher to a hated boss happens unnoticed. Here are seven signs you are turning to a terrible boss:  1. You’re telling your employees to work longer but leave early yourself You are number 1 for your subordinates. Your actions are an example to follow. Employees are watching you and believe that they can...

When you think about the most important things that you need to do to grow your business, you never think about attention. However, attention is the most valuable resource anyone can give you. And this is becoming more important every day. The reality is that you are competing with the entire world, with 24–7 global news, with news feeds with clickbait, with the latest Internet outrage. So, as...

One of the features of a charismatic leader is the ability to speak in public. Successful speech is a speech with energy, passion, attractive enthusiasm. Comparisons, metaphors, stories that appeal to the emotions of the audience make it powerful and memorable. During the study, charismatic leaders demonstrated inspiration, passion as well as energetic appeal to the audience throughout the...

It’s not a secret that quality of the presentation directly affects how your idea or your product is received by the audience. And if you have to speak to people, it is better to prepare. Below you will find some short and useful tips on how to create a truly memorable presentation. 1. Let people know why they need to see your presentation. Clearly outline the purpose of the presentation before...