The Strategist
Management & Strategy

How to craft a story that will make people fall in love with your product - 07/03/2020

Suppose you have a good product with great design and functionality. How to make it known and loved? Clients, members of your team, partners should easily and quickly feel the essence of your brand, grasp the advantages and benefits on the fly, and spend money on your product with enthusiasm. Creative brief First of all, write a brief for authors of texts, artists, designers, merchandisers and...

Seven tips on using flipcharts - 06/26/2020

In the age of high-tech computer presentations, a flipchart is still the most effective tool for this purpose. How to use it correctly? The five most obvious benefits of using a flipchart in a meeting are: 1. Activation of the collective thinking of a group. By writing down on the flipchart everything that happens during the discussion, you extract the wisdom, that is, the knowledge and...

Vague numbers: Why indicators cannot help make business performance better - 06/19/2020

Technology helps us collect a huge number of indicators. Accuracy of the numbers creates a pleasant illusion of control, and our ability to receive and process them is an equally pleasant sense. Sometimes, however, it happens that indicators do not help achieve goals and become misleading. The danger of indicators is manifested when they are turned into a measure of employees’ performance, and...

Does a leader have to be modest? - 06/12/2020

We often hear that a leader must be tough, unbending and have a share of healthy selfishness. However, leadership is not limited to self-confidence. It requires qualities such as empathy, curiosity, the ability to cooperate. Most people who look at the phenomenon of leadership from the outside believe that the main quality of a leader is confidence. Indeed, if you are not confident in your own...

Volkswagen appoints new Head - 06/10/2020

Ralf Brandstätter has been appointed Volkswagen Brand Chief Executive Officer; the appointment will take effect on July 1, 2020. Brandstätter, who previously held the post of chief operating officer of the brand, will succeed Herbert Diess, who has been combining management of the Volkswagen brand and the eponymous concern with all its subsidiary brands since 2018.  Thus, Diess will have...

Super-learning: Creating skills for work and life - 06/05/2020

What is the exact meaning of super-learning? It’s a strategy of independent intensive acquisition of skills and knowledge. Super-learning will require a lot of mental, emotional, and possibly even physical strength. You will inevitably encounter disappointments, as there will simply be no opportunity to back down or use less stressful options. These difficulties are predictable, and it’s...

How to craft a perfect story for your business - 05/29/2020

Stories involve and inspire us, they make us move. How to tell stories that are designed to maintain good relations in a team, inspire and energize? Let's start with the basics. As you know, any attractive story consists of several parts, each of which needs attention. Start The start of history is part of the narrative that leaders often omit completely or attach little importance to it. As...

Three actions to stay afloat during crisis - 05/22/2020

A difficult financial situation has consequences for any business. However, it is important to remember that the change in external conditions caused by the crisis affects not only you, but also your competitors. Everyone is facing the same problems or the same opportunities. Who will survive? One who will adapt to change faster. Be open Trying to protect yourself, your family and friends...

How to stay sane while working from home - 05/15/2020

If you work from home - it doesn’t matter if you have a separate office or just a coffee table in the living room - the most difficult thing is to do the work and not lose your mind. So how do you find harmony if you stay in the same space day and night? There’s no one-hundred-percent-sure recipe, however, some ideas can be implemented universally. Put on your socks. Just because you don’t have...

Using kanban board to visualize your work - 05/08/2020

People with visual perception think with images, not words. They better absorb material when they see it, rather than hear it. Two-thirds of the population have visual perception, and this is not an acquired habit: people with visual-spatial perception have a different brain structure compared to those who perceive information by ear. If the work becomes visible, the professional level of the...
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