The Strategist

Bloomberg: Apple to launch mixed reality headset soon

05/20/2022 - 08:00

Bloomberg discovered that Apple's board of directors had revealed a mixed-reality headset a week before. New product categories presented in this manner mean that the device will be launched shortly.

Angelo DeSantis
Angelo DeSantis
Bloomberg learned that Apple's board of directors previewed a presentation of a mixed reality headset combining augmented reality (AR) and virtual reality (VR) last week. The discussion was held behind closed doors, but insiders told the agency that the device is nearing completion.

Apple CEO Tim Cook and the company's board of eight independent directors meet at least four times a year.

Apple's first new product category in many years could be launched shortly, thanks to the announcement of a mixed reality headset during the board meeting. The Apple Watch was introduced to the board of directors in the autumn of 2014, and it was released the following year.