The Strategist
Management & Strategy

Scientists: The Better We Dress, the Better Our Brain Works - 05/04/2015

Employees of many of modern offices, especially the people of creative professions, rarely faced with the need to comply with the so-called dress code. Managers are well aware that it is much more convenient for employees to work wearing clothing that allow to move freely - for example, jeans and a T-shirt instead of the three-piece suit. Meanwhile, a recent study shows that the smart business...

Making Your Brain More Efficient - 05/01/2015

We are meant to be intelligent people throughout our lives. It is assumed that our brains have to work well until our last breath. But most of us mistakenly believe that cognitive abilities should decline with age. We take it as an inevitable result of aging, like wrinkles, or hearing loss. The truth is that the current diseases are largely caused by the way of life that does not correspond to...

Ten Simple Steps To Become A “Future Manager” - 04/30/2015

Jacob Morgan writes that in the near future a manager needs to incorporate the role of a visionary leader to his list of responsibilities. He enlists ten such points which could guide a ‘future manager”. Thestrategist.media – 27 April 2015 – Jacob Morgan, a contributor of Forbes, writes about ten principles that a manager need to follow. The said concept is expressed in an article, titled “the 10...

Neuromarketing: 6 Ways of Coaxing - 04/29/2015

The human brain can be controlled. It is enough to know a few tricks opened in recent years by psychologists and neuroscientists. Through these methods, a new successful direction emerged in the science of products promotion, and this is the neuromarketing. So, what do marketers, advertising specialists and sellers do to manipulate the buyer’s subconscious? 1. Cause a sense of belonging The...

Sun King and his Circus: Cirque du Soleil's Story of Success - 04/28/2015

Guy Laliberte made his fortune up to $ 1.9 billion, having built the world-famous Cirque du Soleil. After '31, he sold 90% of the company for $ 1.5 billion, and he decided to focus on his children and charity. In April, Cirque du Soleil - one of the world's most famous theatrical circus operators - announced going under the control of the new owners: the American investment firm TPG (now it owns...

Blavatnik tops UK rich list - 04/28/2015

Ukraine-born businessman Len Blavatnik has topped the list of the wealthiest men in UK according to the UK Sunday Times Rich List. Blavatnik has interests in a range of industries including oil, petrochemicals and media and is worth £13.17-billion, according to the list. He toppled last years’ leaders, Sri and Gopi Hinduja of their eponymous brand. They are now in the second place with a reported...

Daulerio On ‘Generic Strategies’ As The Keys To The Competitive Market Platform - 04/25/2015

Paul Daulerio, an adjunct professor of “Dolan School of Business and Norwalk Community College” at Fairfield University discusses about three ‘generic strategies’ that can prove instrumental in secure an advantageous place in the competitive market. Thestrategist.com – 24 April 2015 – Paul Daulerio writes about generic strategies that can affect a business. His first ‘generic’ strategy deals with...

All About That Jazz: What Business Can Take from Jazzmen - 04/24/2015

You can always adapt useful and new experience even if it’s not directly related to your field. This works even for widely separated areas, because the main things always stand out: concept, approach, outlook. For example, jazzmen are very well versed in how to create a presentation, productivity and branding. When you spend time at the concerts of good jazz musicians, you will surely admire the...

Depleted Ego - 04/22/2015

Responsibility and developed volitional qualities contribute to a successful career development. It is almost an axiom, because success comes only to those who know how to be responsible for decisions, set goals and reach them, despite the obstacles. But the catch is that sooner or later, even the most strong-willed and responsible begin to unravel. Psychologists calls this phenomenon the...

Choose Wisely Between ‘E-mail Marketing’ & ‘Marketing Automation’ - 04/21/2015

VentureBeat provides enlisted guidelines that can help various companies to decide whether and when to shift over to “marketing automation”. Thestrategist.media – 21 April 2015 – VentureBeat News reports about the difference between “email marketing” and “marketing automation”. For many, the process of e-mail marketing has been established a steady communication with customers enabling the...
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