Networked markets are changing the economy and the world around us. One of the successful examples of the modern platform is the Chinese company Alibaba, which in 2014 held the largest ever public offering of shares. Let's find out how the Chinese giant managed to conquer the international market in a short time. Before the IPO, many Westerners who did not follow the e-commerce world had never...

It is not easy to wake up your creativity to come up with business ideas. Let’s take a look at seven features of creative thinking. 1. Creative thinking is very social Just like an artist, and a business person can come up with a wonderful idea. However, creativity always requires interaction with other people. In most cases, implementation of the idea will require cooperation, and not with...

Billionaires are not born, they are made. At least some of them. Some have to work hard to earn their billions. From the outhouse to the penthouse is actually a cliché, but there are real life exapmples for this. Below, we will tell about seven billionaires who were born in poor families, but became the richest people in the world. Ralph Lauren Capital: $ 6.3 billion Ralph Lauren is an...

Marketing and a practical approach to positioning and sales can help to increase profits without conducting global research or change production. It's enough just to put yourself in the buyer’s shoes and understand his problems. Here are four effective marketing tricks that helped companies increase profits and attract new customers. The tricky bottle Marketers know a lot about the qualities...

We are used to believe that cooperation is the best and most correct option when solving problems: we are all interdependent and interrelated, and therefore we are obliged to work together. This is true, but only partly. Someone may want to cooperate with us when we are not interested, and vice versa: we call for cooperation on those who are doing perfectly without us. When solving a specific...

Micromanagement, the constant demand of unimaginable results, strict relations between the manager and employees. These principles turn a workplace into a hell for a specialist and his team. The more experienced leader you become, the more self-organizing and self-reflexive the team will be. If you are unable to meet these requirements, the consequences will not too heavy. It's just that neither...

It is easy to work when we are concentrated and attentive: we quickly cope with everything, communicate effectively, remember the important and weed out unnecessary. But the digital era has a negative impact on the mindfulness ability. There is so much information around so that we cannot concentrate on anything for more than a few minutes. Authors of the Altered Traits book Daniel Goleman and...

Marketing expert Eddie Yoon has identified the segment of super consumers in the crowd of users. They are distinguished by their attitude. Super consumers are incredibly enthusiastic and interested, and perhaps even slightly obsessed with a certain category of goods. Someone knows everything about sneakers and keeps dozens of pairs. Others - sports fans - wear T-shirts with numbers of players of...

Daily, weekly and monthly adherence to the plan increases efficiency. Who will be the first to leave the grocery store - the one who has a detailed list of products sorted according to departments, or one who simply wanders from the rack to the rack without any plan? A plan makes each step easier; you can spend your energy on the task itself, instead of figuring out what to do next. Even those...