The Strategist
Management & Strategy

Startup: Expectations and Reality - 03/13/2015

It is rumored that startup should not monitor the macroeconomic situation too closely, and focus on tactics point of action. If you ignore the global trends, it is possible to identify startups several common mistakes 1. Expectation: Create a clone and calm down. Reality: Calm down will not work. It is necessary to deeply monitor local trends, online penetration on your chosen niche, service or...

Crowdsourcing: How Crowd Can Help Business - 03/11/2015

Development of the Internet and the globalization of the labor market gives companies the ability to attract people from outside to solve various business problems, choose the best performers and save a significant amount of money. Considering the fact that last year freelancers all around the world have earned $ 1.6 billion, remote project work is in great demand nowadays. Crowdsourcing, unlike...

Zuckerberg reveals his hiring strategy at Facebook - 03/11/2015

Facebook CEO Mark Zuckerberg has spilled out a valuable hiring strategy he uses in his company while speaking at the Mobile World Congress keynote earlier this week in Barcelona. Though the social media czar touched points on his Internet.org initiative, telecom operators  and expanding Internet access, his hiring strategy was so unique and practical that it was widely circulated through...

Uber to add 1 million women drivers - 03/11/2015

California-based car booking app company Uber Technologies Inc. has put forth a hefty target to enlist 1 million women drivers in the next five years to its current international driver base and diversify its workforce. The company’s recent move is in partnership with the United Nations and comes in the eve of international women’s day to advance equality for the fairer gender. Meanwhile the...

Germany’s Approval Of Gender Quota For Board – Sets Model for Others - 03/10/2015

Germany's approval of new quota will increase woman in Boardroom. Germany took a remarkable step to increase women’s representation on corporate boards, by approving a law that will require Europe’s top listed companies to increase percentage of women on Board of directors to 30% by 2016. According to E&Y report, The US index, S&P 1500 included companies with just 15.5% of women on Board....

The 6 Deadly Sins of Corporate Trainings - 03/10/2015

The article was written to describe the common pitfalls in corporate trainings. Some of these errors may be seen in a "pure form", some - with restrictions and disclaimers. 1. Order "just a training" Periodically, customers see some sample online program such as "Active sales" or "Cold calls" and are ready to organize it. Sometimes executives are ready to conduct such training, even without...

Coca Cola’s Revolution - One Brand Design - 03/09/2015

Coca Cola’s new universal design and packaging is a transformation to the company’s international marketing strategy. With adherence to “One Brand” idea coupled with excellently crafted design and a perfect balance of flexibility with consistency, the Coca Cola brand sets an outstanding example of modern and fashionable global branding. In the first week of March 2015, Coke revealed a unique...
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