The Strategist
Management & Strategy

The 2,500 years old book that is still relevant in business - 03/13/2020

It turns out that The Art of War is a traditional compulsory reading for all top managers of Japanese corporations. Since the 1980s, the text has gained prestige among Western businessmen: for example, Gordon Gekko, the hero who embodies the worst features of an aggressive, greedy capitalist,...

Not good enough: How to stop feeling frustrated at yourself - 03/06/2020

Sometimes it happens. A deal is off, your boss carpets you, a project stalls... In such cases, you can doubt your professionalism. What to do? Find the cause and deal with it. Are you trying to change the world? The business sector is saturated with exorbitant ambitions. Now it’s not enough just to make a good product or provide a good service. Everyone wants to change the world with an...

From startup to corporation: Three stages of company development - 02/28/2020

There are three conventional stages of company development in the technological world: a startup, a growing company and a corporation. In this article, we will consider how each of them is characterized, as well as what difficulties and problems a company may encounter at these stages. 1. Startup In general, a startup can be defined as a company that is very young and its product does not yet...

Google downsizes Cloud Services department to compete with Amazon and Microsoft - 02/25/2020

Google intends to compete in the cloud services market. To do this, the company is literally “shaking up” its cloud division and reducing the number of employees. For more than a year, the direction has been headed by a top manager, whose actions led to tension in the team. Reducing the employees of the Google cloud division, which the company confirmed last week, is one of the company's steps in...

New-age marketing: Creating outstanding products - 02/21/2020

Nowadays, consumers already have almost everything that they need. Moreover, they are too busy to spend time looking for the product that you created for them. Marketing departments take on a product or service and spend money to tell consumers that they cannot live without this product. However, this approach is no longer valid in the modern era. But what works then? Outstanding product The...

7 signs that it's time to fire you - 02/14/2020

Sometimes it’s worth to take a detached look to understand how close you are to dismissal. Having soberly assessing yourself, you can figure out causes of conflicts in the office, start looking for another job, or show off in the new way. 1. You do not share ideas and findings so that no one can steal them Of course it’s reasonable: you leave all the best to yourself. But there is a problem. If...

Easy sales secrets: From neuromarketing to comparison - 02/07/2020

Sales may seem simple to an uninitiated person. However, those who sell know that this is not so easy - and the best of them have their own professional secrets, about which we will tell now. Decision making: now! Immediacy can push a buyer to make a decision. The buyer’s autopilot is set to perceive the present, what is happening here and now. The consequences are not perceived by the senses...

Three powerful motivators for your sales - 01/31/2020

A manufacturer’s goal is to offer the buyer a solution to their problem with the help of the product. Gradually, we form a habit of acquiring certain goods, wearing a certain brand of clothing and eating in certain places. And the more such habits we have, the more “hooks” we have swallowed. No matter how we resist the ubiquitous advertising, it plays a key role in manipulating our motivation....

5 signs of toxic coworkers - 01/24/2020

Work can take everything from us not only because of work overload. Toxic colleagues are the main source of energy drains. Here are several signs of such people. Do you know someone who behaves like that? Even one of the points is a good reason to keep a distance with them. Control freaks As a rule, toxic employees try to control every step of their colleagues, to delve into all the little...

Samsung appoints new mobile chief - 01/20/2020

Samsung Electronics has announced appointment of a new head of the company's mobile division. The chair will be taken by 51-year-old Roh Tae-moon; he will become the youngest head of Samsung Mobile in the history of the corporation. Previously, Roh Tae-moon managed development of Samsung mobile devices, including being responsible for the flagship Galaxy smartphones. In addition, most of the...
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